RJ-3230B

Brother UK introduces two new mobile print range models

Brother UK has added two new models to its RuggedJet (RJ) mobile print range.

 The new RJ-3230B and the RJ-3250WB are ideal for shelf labelling, price markdowns, click and collect through to quotes, estimates, and invoices and deliver print speeds of up to five inches-per-second, in a rugged, durable design.

 Wireless connectivity options include WiFi, NFC and Bluetooth whilst an upgraded 16-hour battery life helps to maximise usage time and productivity.

 The devices are compatible with a variety of command languages, including ZPL2, ensuring that the new models will integrate with existing IT infrastructures. They’re also compatible with device management software, including SOTI, enabling remote operation of label printers.

 Aaron Hopkinson, product & solutions manager at Brother UK, said:“A rapid rise in ecommerce is feeding opportunities to supply portable print devices to the growing number of distribution centres opening across the UK.

 “We’ve introduced the new and improved RJ-3200 range for workers in retail, logistics and warehousing, which are increasingly reliant on high-performing mobile print solutions to help keep supply chains moving and customer deliveries on track when integrated with wider Auto-ID systems.

 “Ultimately, the bolstered range’s industry leading specifications offer another string to the bow of resellers that are continuing to help their customers navigate the changing demands on their print estate. Our labelling range ensures that print partners have everything they need to address their customers’ needs, from the compact RJ-Lite through to the industrial and heavy-duty TJ range.”

 The new range, which replaces the existing RJ-3050 and RJ-3150 models, comes as part of wider investment in Brother UK’s specialist print solutions (SPS) division. The vendor recently launched Brother ONSITE – a new next-day maintenance service for its TJ range of industrial label printers. The service reduces the risk of downtime for customers where labelling is critical to operations.

 Brother UK has also established a series of complementary partnerships to further enhance its SPS offering, including with barcode software providers such as BarTender and Loftware, as well as with barcode scanning device vendors like Datalogic.

 The SPS range is available via Brother’s Managed Label Service (MLS), which allows firms to acquire tech as-a-service and spread the cost of new devices and services over an affordable monthly payment plan.

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