Anzu and Top Down Games partner on in-game advertising

Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their campaigns within All Star Tower Defense.

The partnership enables advertisers to run their banner ads and gifs within All Star Tower Defense via Anzu’s in-game ad placements. This blends into the gameplay, appearing on objects like billboards, banners, and buildings.

Last October, Anzu launched its global Roblox offering, partnering with creators and integrating in-game ad placements into their experiences to make it easier for advertisers to enter the platform. Anzu’s solution lets advertisers run campaigns at speed and scale across multiple Roblox games in minutes. Advertisers working with Anzu also benefit from guaranteed viewable impressions, brand safety, detailed campaign reporting, and brand lift measurement.

Alex Yerukhimovich, VP Games at Anzu, said: “We’re very proud of our partnership with Top Down Games – one of the most successful and versatile developers on Roblox. 2022 will be a pivotal year in the construction of the metaverse, and we’re extremely excited about our role in shaping it through partnerships with fellow innovators such as Top Down Games.”

The team at Top Down Games said: “Anzu’s solution provides a reliable and consistent stream of advertising content without taking anything away from the gameplay. This allows us to focus more time and resources on future updates and new experiences for our fans. The team was also great at helping us figure out exactly where the ad placements should sit to help us get the most out of them while ensuring they naturally feel part of the player experience”.

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