Promod selects Nedap iD Cloud to push digitisation strategy

Nedap (AMS:NEDAP) has been selected by major French-based womenswear retailer Promod to deploy the iD Cloud platform throughout its stores. After rolling out to Promod’s own retail stores, the aim is to connect international partner stores. The deployment of all owned and affiliated stores has been achieved in less than a year. The main objective is to leverage real-time inventory data to unlock Pick-from-Store, enabling Promod to use store inventory for omnichannel purposes.

“Retail and the way consumers are engaging with brands is changing. That means we had to change too. We have always been good at building great customer experiences, especially in our stores. To enhance this experience now and in the future we need to know exactly where items are in the supply chain. In addition to location, it is also important that we know their status. That way, we can be sure that an item reserved online to be picked up later from the store is not accidentally sold in the meantime. This is only possible if we have real-time insight into stock data”, says Olivier Parenti, International Sales Manager at Promod.

 Claire Thelliez, CIO at Promod said: “We were looking for a robust solution with proven technology. Nedap appeared to be the best vendor in the market, able to offer a scalable solution. The API-driven approach allowed us to start and scale quickly with a small task force.”

“The fact that a far-reaching IT project can be completed so quickly with a small team, in the middle of a lockdown due to a pandemic, says enough about the scalability of this solution. People on the store floor are also responding enthusiastically to the iD Cloud solution. This is positive for us, as it will further accelerate the adoption of RFID technology within our organisation in partnership with Nedap”, says Claire Thelliez.

The use of RFID technology ensures that Promod does not overproduce and overstock. Myriam Beugnet, Director of RFID Retail Solutions at Nedap France said: “We are delighted that Promod has chosen us as its RFID partner. The pragmatic approach of both their project team and ours has proven to be a pleasant collaboration so far. We are proud to have successfully rolled out our RFID solution during a challenging period where we couldn’t always meet in person and will continue to help them pursue their digitalisation strategy, where providing the ultimate shopping experience is ultimately our common goal.”

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