Merkle has released its Scan & Know and UnboxIt products at CES. These are app-free in-store and on-delivery contactless shopping experiences and are the newest additions to Merkle’s ShopNXT collection of retail innovation products.
Val Vacante, director of strategy, product innovation at Merkle said: “Creating experiences that are simple, safe, and seamless for both shoppers and retailers is a priority. We designed ShopNXT products to be lightweight, future-focused, compatible with major ecommerce platforms, and easy to test without a heavy investment.”
Scan & Know enables users to can scan any item in the store from their mobile device to instantly learn more about product details and prices, add items to wish lists and registries, and have products shipped direct to their door. With no apps, queuing, or additional hardware, Scan & Know seamlessly integrates into existing websites, customer profiles, and loyalty programs, as well as with major ecommerce platforms such as Salesforce Commerce Cloud, Adobe Commerce, BigCommerce, and Shopify.
UnboxIt allows retail brands to instantly connect with shoppers upon arrival, increasing product registration, community engagement, and customer satisfaction. Using their mobile device, consumers are quickly connected to instructions, content, and other customer support programs via a shopper-friendly QR code on the outside of their package. UnboxIt instantly converts customers into advocates of their products right out of the box. The drag-and-drop, codeless technology enables retailers to update content in seconds, no matter when the product is sold or shipped.
“Things will never go back to the way they were before 2020, and that includes the shopping experience,” said Pete Stein, global experience & commerce lead, Merkle/CXM. “Consumers want to get back to the stores – but they also want to do it in a safe and responsible way. Merkle is making it possible for retailers to leverage touchless technology to create those in-person experiences consumers have missed over the past year and a half in a seamless way.”
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