Preliminary results from the ChannelSummit delegate survey point to high demand for smart home, gaming and smart tech products.
Channel buyers registered to attend next year’s ChannelSummit EMEA event were asked to select the product categories they intend to source in the next 12 months.
Farouk Hemraj, Founder & CEO at ChannelHub said:”The results of the survey reflect many of the trends we’re seeing in the channel. The knock on effect of the pandemic has changed many things including our approach to health, work and lifestyle.”
Topping the list of sought after categories is smart home with 75% of buyers surveyed intent on sourcing smart home products in 2022.
Alain Godet, VP Customer Success at ChannelHub said: “The smart home ecosystem is expanding rapidly with opportunities in both the B2B and B2C channels, so it’s no surprise that this category tops our audience’s wishlist ahead of next year’s show.”
Gaming continues to be a popular category with 70% of delegates looking for gaming products in the next 12 months. According to Absolute Market Insights, the global gaming accessories market was valued at US$ 7825.21 Mn in 2020 growing at a CAGR of 12.54% over the forecast period (2021 – 2029). Smart technologies came a close third with 67% of delegates surveyed keen to source smart products in 2022.
Shuza Noirot, Sales Director at ChannelHub said:”Consumer appetite for smart enabled products has continued to grow, fueling a proliferation of innovative devices and brands looking to develop routes to market.”
Over 300 senior e-tail, retail and distribution executives are expected to attend the first Channel Summit EMEA event, scheduled for 9-11 March, at the Fairmont Hotel, Monaco.
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