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Lenovo Legion is to continue as official desktop and laptop sponsor with G2 Esports organisation, through to August 2022. The announcement coincides with a live-streamed event with G2’s first ever all-female team for VALORANT. Watch the The stream here: https://www.twitch.tv/mimimimichaela.
The G2 female VALORANT team, known as G2 Gozen, comprises some of the most successful and prominent female esports talent within the industry. The team roster includes Julia “juliano” Kiran (Sweden), Michaela “Mimi” Lintrup (Denmark), Zainab “zAAz” Turkie (Sweden), Petra “Petra” Stoker (Denmark) and Cecilie “Cilli” Kallio (Denmark).
Lenovo supplies Lenovo Legion desktops and laptops to G2 Esports’ League of Legends, Rainbow Six Siege, Rocket League, Fortnite, SIM Racing teams and now also G2 Gozen for the ultra-competitive world of esports.
As part of the deal extension, Lenovo Legion branding will continue to be used for offline and online activities and included on team merchandise such as the G2 Gozen’s jerseys. A number of both digital and physical activations, highlighting the strengths and synergies of the partnership will also take place over the course of the next year. Much of this will be focused around delivering an exclusive fan experience – collaborating and hosting game nights in Lenovo Legion’s dedicated Legion Community.
Carlos ‘Ocelote’ Rodriguez, Founder and CEO of G2 Esports, said: “I am proud to see what our Gozen team accomplished in three months. Their dedication and their killer’s mentality are making them as entertaining to watch as challenging to play against. Ensuring that they have the best gear to continue having this level of success is our responsibility, hence why Lenovo taking part in the future of this team is a must for us.”
Alberto Spinelli, EMEA Chief Marketing and Comms Officer, Lenovo, added: “The extension of this partnership between Lenovo Legion and G2 Esports is a natural fit. Both brands are synonymous with delivering great performance and together, we can ensure that all the G2 esports teams stay at the top of their game. We’re proud to be able to promote and recognise female gamers through this agreement with G2 Gozen.”
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