Content+Cloud acquired by Nordic technology services group, Advania

 Content+Cloud, has been acquired by Nordic IT services provider, Advania.

This is the group’s first expansion outside the Nordics into the UK, adding to its existing presences in Sweden, Iceland, Norway, Finland and Denmark.

 The combined group are reported to have a turnover of more than £800 million (SEK 10 billion) and a workforce of approximately 3,500 employees.

As part of the combined group, Content+Cloud will continue operating as a Microsoft-focused cloud services and digital transformation partner in the UK. CEO Peter Sweetbaum, will continue to lead Content+Cloud, while expanding Advania’s reach, and breadth of services, into the UK. Content+Cloud will also be able to introduce its services into the Nordics.

Mikael Noaksson, CEO of Advania, said: “Being able to join forces with Peter and his team is an exceptional opportunity for Advania to enhance our customer proposition and to scale our offering outside the Nordics. For Advania the acquisition of C+C is a major step towards becoming a leading northern European IT services provider with our decentralised model, customer intimacy focus and long-term relationships.”

Peter Sweetbaum, CEO, Content+Cloud, said: “Over the last five years, Content+Cloud has brought together some of the most exciting businesses within the Microsoft technology ecosystem, making us a leading Microsoft cloud services and digital transformation partner in the UK. Becoming part of the Advania Group, with their well-earned reputation in the Nordics and our mutual focus on customer centricity, presents an incredibly exciting opportunity for the group to build a leading European technology and transformation provider to our clients.”

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