Anzu has appointed David Cox as a strategic advisor. Responsible for launching some of the biggest games franchises in the Americas, including Mortal Kombat, Tomb Raider, RockBand, GTA V, NBA 2K, and PlayStation 3 hardware, software, and accessories, Cox brings a wealth of knowledge and expertise from an established career spent within the video games industry in North America.
Cox has previously worked with Walmart, GameStop, Amazon, Best Buy, and Target. He has overseen several key areas, including platform transitions, product launches, product lifecycle management, and strategic marketing events.
Speaking about his appointment Cox said: “Anzu has grown from a small start-up to establish itself not just within the in-game advertising space but within the wider advertising industry. Gaming is bigger than the film, TV, and music industries combined, and the opportunity to reach an engaged and captivated audience is unlike anything that’s come before. I’m thrilled to have the opportunity to join Anzu as a strategic advisor on this exciting journey”.
Anzu blends highly viewable IAB-compliant ad formats directly into video games across mobile, PC, console, and Roblox, and recently teamed up with Human as part of the company’s continued drive to help safeguard the in-game advertising space. Anzu’s platform is also compliant with GDPR, COPPA, CCPA, and has been granted the IAB Gold Standard 2.0 certification and two TAG seals.
Anzu CEO Itamar Benedy said: “It’s great to have David on board at this crucial stage in Anzu’s growth. I’m looking forward to the years of experience he will bring from working within the industry, as well as his vast knowledge of the US video games landscape. He’ll be a fantastic addition to our strategic advisor team, who play an important role in shaping the future of Anzu, and the wider in-game advertising industry, which is seeing enormous growth as both advertisers and developers continue to wake up to the incredible opportunities that this technology presents them with”.
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