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Metaverse roundtable Q&A
We are looking to run a metaverse Q&A so if you have industry comment to offer then please send responses to the below questions:
- Please could you briefly explain what the metaverse is?
- How does this have the potential to create a different virtual online world?
- What personal experience does the metaverse propose to offer?
- How can businesses look to access or seek commercial revenue from this? Or how will it be funded?
- Key concerns are that the metaverse could pose ‘terrifying dangers’ – how can it be policed? Please could you explain more about this and what the concerns and potential solution are?
- What conversations should industry professionals be having to protect metaverse users?
- Please could you explain a bit more about what mixed reality is in regards to metaverse and its use of AI?
- Who could potentially have control over the metaverse and what dangers could we encounter as a result?
- Please could you explain a bit more about what MR prototype systems have been developed, what they are and why they need to be policed?
- Please could you explain how industry leaders can go about creating an open standard?
- Please could you explain more about the risks of security, data and policing social behaviour within the metaverse?
- How will you be able to own things and how can you protect your own identity and belongings in the metaverse?
We will need about 100 words per question plus an image of the commentator.
Editorial dedaline is 20th November please send all responses to: michelle.winny@biz-media.co.uk
The metaverse – an immersive virtual world connecting countless digital spaces – moved a step closer to reality when Facebook’s Mark Zuckerberg made it one of his key priorities last week.
While some critics are sceptical about just how revolutionary the metaverse might prove, Dr David Reid – Professor of AI and Spatial Computing at Liverpool Hope University – is adamant it’ll change all of our lives immeasurably, in the same way the Internet did.
Yet he also suggests that as well as providing great benefits it also poses ‘terrifying dangers’.
And he’s now calling for urgent conversations to begin concerning how to protect metaverse users – before the technology becomes a reality in the next five to ten years.
Professor Reid, of Hope’s Department of Mathematics, Computer Science and Engineering, argues: “The metaverse has huge implications – it comes with fantastic advantages and terrifying dangers.
“And we need a highly robust system in place to police the metaverse. We’re clearly in the very early stages but we need to start talking about these problems now before we go down a route we can’t reverse away from. It’s crucial for the future.”
The risks posed by the metaverse, according to Professor Reid, centre on overall control as well as the gathering and protection of data.
Professor Reid says: “People have been talking about how the rise of Artificial Intelligence (AI) will significantly change society and everything we do. And that’s true. But the metaverse is at least as big, if not bigger, than the rise of AI.
“Because if you think about the way it works, the metaverse’s ultimate aim is not just virtual reality, or augmented reality, it’s mixed reality (MR). It’s blending the digital and the real world together. Ultimately this blend may be so good, and so pervasive, that the virtual and the real become indistinguishable.
“And the market for that is gigantic. Whoever controls it, will basically have control over your entire reality.
“Many current MR prototype systems have face, eye, body and hand tracking tech. Most have sophisticated cameras. Some even incorporate Electroencephalogram (EEG) technology in order to pick up brainwave patterns. In other words everything you say, manipulate, look at, or even think about can be monitored in MR. The data this will generate will be vast…..and extremely valuable.
“And that’s why we need a system in place to police it. No single company should ever exert control – it’s simply too important for that to happen.
“It has to be a collaboration, using open standard protocols, where a standard is freely available to be adopted and shared by others, in the same way that the World Wide Web (WWW) has evolved.”
Professor Reid points to the fact that the Internet has the World Wide Web Consortium (W3C), influenced by Web founder Sir Tim Berners-Lee’s attitude of openness. The metaverse, Professor Reid claims, needs its own dedicated equivalent – and it needs one in a hurry.
He warns: “The W3C encourages participation, the sharing of knowledge, and thereby it builds trust on a global scale. This influences the way the Internet functions. It’s not a business, it’s not a government, it’s an independent organisation that takes care of standards.
“The metaverse needs the equivalent of the W3C and these conversations need to happen right now – because every single tech company I know of sees this as part of its future.”
Acting now also gives the world a fighting chance of getting to grips with security risks in the metaverse, as well as the threat of bullying or social media pile-ons in this mixed reality universe.
Professor Reid adds: “If you think about the amount of data a company could collect on the WWW right now, compared to what it could collect with the metaverse, there is just no comparison.
“But consider this; If you have your avatar in the virtual world, do you own it? Do you really own the way you look? Could you hijack someone’s avatar and appear as someone else? How do you know you’re really talking to the person you think you’re talking to?
“It happens now on the internet and the threat will be much greater with the metaverse. You’ll be able to own things and have possessions in the metaverse – how do you protect them?
“People are worried about the influence that Twitter can have on politics right now. But in a completely immersive environment, how much more influence can you have on someone, when you can transport someone to a war zone and show them precisely what’s going on?
“Likewise, how much more dangerous might social media pile-ons, or online bullying, become in the metaverse? I’d argue it has the potential to be far, far more extreme. The visceral experience of immersion can be exceptionally emotive.”
There’s better news for industry – as Professor Reid suspects the metaverse might be a huge shot in the arm when it comes to the Northern Powerhouse ‘levelling up’.
He claims: “I think the metaverse is the next computing platform. It’s not a white elephant. It’s the next evolutionary step, not just for the Internet, but for computing as a whole. Also, nobody knows just how many jobs the metaverse will create but it’ll spawn an entire new industry. And, of course, for all the drawbacks there will be huge benefits.
“For me, it could even be the way the country finally ‘levels up’.
“If you can commute virtually you don’t need to live in London. You don’t need to be physically located anywhere.
“The Northern Powerhouse should be based around VR and AI because these are two technologies where you can actually level up, because location doesn’t matter, providing you’ve got enough bandwidth.”
Metaverse industry roundtable: Have your say!
Do you agree with Professor Reid?
What are you views towards the metaverse?
Would you like to offer industry comment on this?
Please get in touch with any comment or response my emailing Michelle Winny michelle.winny@biz-media.co.uk
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