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PPDS is collaborating with Intel, Advantech and Navori Labs to create an intelligent signage solution for Retail. The solution will be powered by AI using intelligent context-aware software and camera technologies to deliver data-driven insights to high street retailers for enhanced, more targeted customer experiences.
Designed to take the customer’s omnichannel strategy to the next level and to create an experience unachievable online, the solution enables retailers to make smarter, more informed business decisions, using advanced analytics based on the store’s activities throughout the day, week, month or even year.
Artificial intelligence / Personal shopper
Compatible with PPDS’s Philips P-Line 24/7 digital signage range for indoor environments (42”-55”), and connected with the store’s choice of on-board ethernet or wi-fi, the solution harnesses Advantech’s integrated DS-200 SDM-L Smart Display Module computer platform, powered by Intel vPro technology that can be used to manage the unit remotely. These are brought together with the Aquaji smart AI-computer vision driven software platform for marketing analytics, and QL CMS software used to manage the display contents, both from Navori Labs.
Available as a cloud-based solution (SaaS) or as an on-premises version hosted on your own hardware, the plug and play ‘Navori Aquaji’ software analyses video feeds from embedded or IP-based cameras strategically placed around the store. These produce anonymous marketing data and comparable metrics based on foot-traffic and people’s physical features* (up to 98 per cent accuracy) – including gender – which are delivered on an intuitive and fully featured dashboard assessable on any computer.
The information can be used to deliver unique, bespoke, targeted content and marketing to help drive sales. Alternatively, content can be easily created and scheduled, based on the data analytics, such as during times where a specific demographic, or group, ie. sports fans are historically more prevalent. The solution is GDPR friendly, 100 per cent anonymous and doesn’t perform facial recognition. No images or video are ever stored on the system.
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