Emplifi Go Instore acquisition will bolster ecommerce experience

 Emplifi has acquired UK-based live streaming video platform, Go Instore. Go Instore uses immersive HD live video technology to provide brands with a new channel to engage with their customers.

 Livestream shopping experiences are a lucrative way for brands to build customer relations, as well as provide stand-alone livestream solutions to enable them to build faster connection-to-conversion experiences for their audiences. Live video can be used to provide customers with a number of personalised services, including sessions ​​with virtual stylists, fashion consultants, product experts or sales people — or use it to host one-to-many streamed video events from your own website or via social platforms such as Facebook, TikTok, Instagram and Twitch for product launches, seasonal campaigns or influencer marketing promotions.

“We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture and fantastic customers,” said Emplifi CEO Mark Zablan. “This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey. We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.”

“We are incredibly excited to join forces with Emplifi to deliver even more powerful shopping experiences across our client’s websites and social channels,” said André Hordagoda, Co-Founder, Go Instore. “Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore. Together we will accelerate retail transformation with social commerce.” added Aman Khurana, Co-Founder, Go Instore.

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