Adam Smith

Rawnet appoints Luke Tibbets as specialist Marketing Strategist

 Rawnet has appointed Luke Tibbets as specialist Marketing Strategist. In this role, Tibbets will be responsible for optimising and enhancing email marketing, plus marketing automation amongst clients and new business leads. Kathleen Wilson has also been appointed as Senior Project Manager, bringing over a decade of experience in delivering projects against scope and budget. She will also be managing Rawnet’s growing client portfolio and projects with multiple teams and stakeholders across the agency. 

Following its recent acquisition by Castelnau Group, a Phoenix Asset Management Partners Ltd group company, Rawnet has been able to invest in its people and technology, to provide a better service to all clients and ensure the company is meeting its value proposition in terms of becoming a real strategic partner. This includes the full spectrum of digital transformation capabilities, from digital strategy, enterprise technical builds, to reimagined e-commerce platforms and traffic generation via digital marketing. 

As part of this transition, the agency has tripled its strategic and marketing teams, bringing onboard experts across email marketing, social media and UI development. The increase in headcount has allowed members of the team to hone their skills and focus on their specialist area of the business, establishing new ways to provide the very best possible strategies and thinking for clients.

Adam Smith, Managing Director at Rawnet said, “I am delighted to welcome our new team members to Rawent and I’m confident that they will make a fantastic contribution to the ambitious vision that we have for the future. Our partnerships with customers are an essential part of Rawnet’s successful growth over the past year, and we look forward to continuing to create a long term positive impact for our clients.” 

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