The road ahead

Iouri Prokhorov, CEO at Intelastel explains how Intelastel is facilitating a shift towards digitisation.

In the well-warehoused world of ecommerce, online retailers soon realised there was a fine line to tread between providing a dazzling array of options and provoking the agonising decision paralysis that led to cart abandonment. How do you cater to every possible choice, without triggering option overload?

The answer was in distinctive difference; retailers took pains to ensure clear delineation between each option, and mercilessly discontinued product lines with shared features to make customer decision-making a logical process. The result was an uptick in sales, as buyers were able to satisfy their consumerism with the surety of reasoned feature filtering.

In the world of B2B buying, the story has been remarkably similar. Decision paralysis has hung over the heads of many businesses seeking to digitise their operations. With so many options for software development, seemingly so little differentiation between each, and such throttling expense and responsibility riding on the outcome, how could decision makers come up with a confident choice?

The emergence of no code application builders like Intelastel has provided an innovative answer to this conundrum. No code builders offer a platform in which users can create business applications without code, via use of a visual interface. This opens up the development playing field, giving non-tech ‘citizen developers’ across the business the chance to build, deploy and revise applications as they need them, instead of vying for developer attention among a sea of support tickets.

Compared to traditional software development, no code software is far cheaper to buy, much quicker to implement and more versatile.

No code platforms are often free to begin working with, enabling users to trial applications with their own data and processes, but without the pressure of commitment. In doing so, decision makers are able to evaluate software with a confidence not previously possible, and roll out digitisation piece by piece, splitting the time and cost into installments.

From a management standpoint, time to value and pricing structures are two of the key selling points for decision makers. But in terms of facilitating a shift towards digitisation the no code movement goes much deeper.

No code platforms are reimagining the entire software development process, devolving developer power outside the IT department to champion a modernised, united organisational structure.

In an ideal model, citizen developers sit within each department and create or revise applications independently of IT teams, who provide support when needed and ensure overall system security. This will massively benefit departments with less bearing on profits, such as HR or marketing who generally find their tech requirements continually deprioritised against those of sales or customer services. By freeing IT teams’ time for higher profile tasks, while empowering all departments with the ability to create and streamline their own platforms, Intelastel’s no code platform has the potential to accelerate digitisation from both ends of the candle.

The true age of agility
Software development’s traditionally cumbersome cycle has long been at odds with the increasingly agile demands of business strategies. Agile became the B2B buzzword over a decade ago now, but it’s only since the pandemic struck that businesses truly experienced the need for agility on a dime. In the era of uncertainty, business processes needed an instant but adaptable digital overhaul. In uncharted terrain, versatile no code solutions like Intelastel gave adopters a key advantage, allowing them to adapt and revise applications in real time, in line with lockdown guidelines. Traditional software development was simply not quick enough to cater to the pace of changing market conditions.

2020 also drove a sea change towards remote work, making digitisation an inevitability as businesses sought global accessibility for files and systems. Again, this need created a visible divide between companies using immovable and manually ungraded on-premise software, against those benefiting from the ease and accessibility of cloud-based applications.

‘Anywhere operations’ – the movement toward businesses reaching customers, hiring employees and delivering services from and to anywhere – was one of Gartner’s predicted trends for 2021 and beyond. Full-business digitisation is the only way to achieve this, meaning pioneering organisations are seeking full-service solutions that can span their full enterprise, integrate with their existing systems, and offer global accessibility on demand.

Driving wider changes
Digitisation is here for the long haul as businesses seek to remake and then optimise their processes through software and automations. With the rise of no code solutions like Intelastel, however, the process is becoming modernised and accessible, enabling easier uptake for a growing vein of businesses – and the personnel within them – worldwide.

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