Verizon Media leverages global in-game advertising with Anzu

Anzu.io has signed a global deal with media technology company Verizon Media.

Verizon Media advertisers will benefit from Anzu’s exclusive partnership with game publishers Vivid Games, Toplitz Productions, Axis Games, Lion Castle, Unfinished Pixel, Caipirinha Games, and more. Clients will also be able to connect in-game with Xbox gamers as Anzu is the only platform of its kind licensed under the Xbox Tools and Middleware program.

Anzu’s Director of Business Operations, Yaniv Rozenweig, said, “Our new partnership with Verizon Media is a testament to Anzu’s platform and strengthens our position as a leader in the in-game advertising industry. We are pleased to welcome Verizon Media advertisers to our platform and provide them with exclusive opportunities to deliver their campaigns to a growing and receptive gaming audience.”

“We are continually looking for new partnerships that help connect our advertisers and media partners to premium, engaged audiences through creative campaigns and innovative context and formats. We see an increasing demand for in-game advertising opportunities from clients across our global markets. This partnership with Anzu continues to build out our strong gaming credentials, supplying our ecosystem with even more premium advertising opportunities.” said Kristiana Carlet, VP International Sales at Verizon Media.

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