Lydia McKinnon, 4ICG’s operations manager

4ICG appoints operations director to lead european expansion

4ICG Group has appointed Lydia McKinnon as European Operations Director.

McKinnon has joined to lead the expansion of 4ICG’s team in Malaga as well as the establishment of its new office in Tenerife, which was announced by the company in March.

Another 200 jobs are being created in Malaga, as well as the 150 roles previously announced at its Santa Cruz base in Tenerife.

4ICG Group’s roster of brands includes Software Advisory ServicePursuit Marketing and Fierce Digital. The company plans to announce further expansion, with additional locations, in Europe in the next six months.

Lydia joins 4ICG with a wealth of experience in senior operations roles at HP and Kura. She will be based in Malaga initially and will spend time in each location as operations dictate.

Lydia said: “This is a really exciting opportunity to work with a fast paced, progressive and ambitious Scottish business as they build their presence in Europe. The Malaga office has been a great success so far for 4ICG but will benefit from additional leadership on the ground as we target new business and add to the existing team.

“The chance to help establish the Tenerife office will also be really enjoyable in the months ahead and I’m looking forward to using my experience to help the company flourish in these locations.”

Lorraine Gray, Director at 4ICG Group, said: “Lydia’s experience, knowledge and enthusiasm made her the outstanding candidate for this role. Our Malaga operation has been hugely successful since launching April 2019. Growing that team from 70 to 270 FTE will mean a busy 12 months of expansion but with Lydia joining our senior leadership team, we are confident our growth can be expedited in this territory and across Europe.

“We’re in active talks about opening other 4ICG offices in Europe and hope to announce further news on that soon.”

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