Sony's BRAVIA XR X90J 4K HDR

Sony’s BRAVIA XR X90J Full Array LED TV with BRAVIA CORE

Sony’s BRAVIA XR X90J 4K HDR Full Array LED TVs are the latest BRAVIA XR TVs from Sony to come equipped with the new Cognitive Processor XR, which employs a new processing method designed to replicate the ways humans see and hear.

When we see objects, we unconsciously focus on certain points. Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects where the ‘focal point’ is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike – something that conventional AI cannot achieve.

Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.

BRAVIA XR X90J 4K HDR Full Array TVs allow you to enjoy pictures that feel deep, natural and real. The revolutionary Cognitive Processor XR combined with a Full Array LED panel creates ultra-realistic pictures full of lifelike contrast.

BRAVIA XR X90J 4K HDR Full Array TVs feature the exclusive BRAVIA CORE™ service. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps.

The X90J TV is a great proposition for gamers, too, delivering the support of multiple HDMI 2.1 features, such as 4K 120fps, VRR and ALLM, for smooth and responsive gameplay when connected to a next-generation console.

BRAVIA CORE offers a vast selection of some of the latest film releases, blockbusters and classics from Sony Pictures Entertainment  all included with BRAVIA XR TVs
Created in collaboration with Sony Pictures Entertainment (SPE), BRAVIA CORE was developed to offer feature films and other content in the highest quality to purchasers of Sony’s brand new line of TVs. With BRAVIA CORE pre-loaded on all new BRAVIA XR models, such as the recently released MASTER Series A90J 4K HDR OLED and the upcoming X90J 4K HDR Full Array LED TVs, users can enjoy a selection of some of the latest SPE premium and classic titles and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps.

Keith Le Goy, President, Worldwide Distribution and Networks, Sony Pictures Television said: ‘We bring together the best filmmakers and the best actors and deliver the resultant feature films to consumers through the brilliance of Sony technology and the brilliance of our televisions. The BRAVIA CORE video service, included with every new BRAVIA XR TV, delivers the ultimate at-home viewing experience.’

BRAVIA XR TV owners who sign up for BRAVIA CORE can redeem movies from a selection of at least 300 titles including VenomPeter RabbitGhostbustersBlade Runner 2049 and Jumanji: The Next Level using BRAVIA CORE credits. There are 10 movie credits included with the A90J and Z9J televisions and 5 with the rest of the BRAVIA XR models. Also, with BRAVIA CORE sign up, BRAVIA XR TV owners are subscribed to a separate selection of movies to stream any time and as many times as they like, in up to 4K HDR quality.

Pete Wood, SVP, New Media Distribution, Sony Pictures Entertainment: ‘For about four years now we’ve been working to really think how we re-imagine the at-home experience and how we deliver great, immersive technology that you typically see in the cinema. BRAVIA CORE is a great out-of-box experience where consumers will get the best films that the studio has to offer, from some of our best and newest releases, to some of the all-time Sony classics.’

For a truly captivating viewing experience at home, BRAVIA CORE brings access to the largest IMAX Enhanced movie collection. Optimised for BRAVIA XR, it delivers remastered IMAX picture and immersive sound by DTS.

Bruce Markoe, Head of IMAX Post, IMAX Corporation said: ‘IMAX Enhanced is the best way to experience blockbuster entertainment outside of the movie theatre. We worked closely with Sony Pictures and DTS to remaster over 50 IMAX Enhanced titles that deliver the highest-fidelity image and sound on a Sony BRAVIA XR device. We’re thrilled to continue expanding the IMAX Enhanced collection on BRAVIA CORE, and can’t wait to bring more of what consumers love about IMAX to best-in-class streaming content and entertainment devices.’

Content shot with IMAX film or certified cameras, like Spider-Man: Far from Home, has an expanded aspect ratio that was designed specifically for IMAX, where it fills more of the screen.Viewers can enjoy award-winning films (Little Women, A Beautiful Day in the Neighborhood), action-packed hits (Bad Boys For Life, Baby Driver) and films that are fun for the whole family (Hotel Transylvania, Smurfs: The Lost Village).

‘Filmmaking has become so sophisticated, and because of the Sony BRAVIA XR TVs and technology now you can get that experience in your home,’ Markoe added.

With Studio Access, which is a part of the BRAVIA CORE package, viewers can access a host of extra behind-the-scenes footage, interviews and more.

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