Linnwork’s Buy on Google integration for Google direct shopping experience

Linnworks is integrating with Buy on Google, a checkout experience that allows shoppers to purchase products directly from retailers on Google.

Buy on Google is a commission-free sales channel, enabling brands to expand the reach of existing product lines and find new audiences for best-selling items. Buy on Google is available on Google’s Shopping Property, as well as through the Google Assistant.

Everywhere US shoppers see the Buy on Google cart icon they can checkout using payment information stored with Google, without the need to visit another site. This reduces barriers to conversion and ensures that no matter where a shopper begins their ecommerce journey, retailers can offer a seamless experience.

By integrating Buy on Google with Linnworks, retailers can manage orders and inventory syncs alongside other key selling channels including their own websites and marketplaces. Having a single platform to monitor sales performance across all selling channels ensures Linnworks customers can maximise every revenue opportunity and automate critical aspects of inventory management, order routing, shipping and fulfillment.

“Brands need to provide effortless ecommerce experiences if they are to succeed in 2021,” said Linnworks General Manager, Jason Stuckey. “Integrating with Buy on Google means our customers can reach US shoppers where they spend time online.”

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