PCR Tech and IT retail, distribution and vendor news
Bradford-based creative agency, One19 has developed a portfolio of app-based virtual reality and augmented reality solutions,which produce real-time 3D rendering of physical environments, mapped on vertical and 360º horizontal planes. This allows detailed 3D images to be instantly uploaded, placed, scaled, rotated and recoloured within the photo-realistic virtual space.
Head Designer, Chris Carter, said: “Our AR and VR apps use software to combine the physical world with digital data. They can photo render a room or outdoor space to create fully interactive 360º visuals which can be embedded online or viewed on a smartphone. Users can insert multiple 3D models from CAD files or our in-house photoprogrammery, and then control and configure them within the virtual space, including the application of thousands of colour combinations.
“We have invested a lot of time in making sure it’s a user friendly product. We can supply custom user interfaces for each client and visuals can be shared via email with one click. It will open up all sorts of possibilities in marketing, customer engagement and concept realisation. We think that it will be an especially popular tool in retail, where customers can use the app to render their own home environment and embed items such as furniture or cars to visualise how they would look there. Event organisers can use the apps to develop their exhibition designs and construction professionals can streamline their surveys and planning processes.”
Nathan Little, Operations Director at One19 Creative, said:“In the past two years we have assembled an experienced team covering a broad range of specialisms, including graphic design, photography and videography, photo rendering, animation, app and software development, and user interface design. Combined with a high investment in product development, this skillset has enabled us to create unique products like these and we are excited to be introducing them to the market.”
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