Sony's BRAVIA XR MASTER Series A90J 4K HDR OLED TV

Sony releases cognitive intelligence TV’s

Sony’s BRAVIA XR MASTER Series A90J 4K HDR OLED televisions are the latest series of TVs from the tech giant.

The tech capabilities of this latest TV includes cognitive intelligence, which divides the screen into numerous zones and detects where the ‘focal point’ is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike – something that conventional AI cannot achieve.

Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered. With Acoustic Surface Audio+, the screen is the speaker on this BRAVIA XR 4K OLED TV, matching the sound precisely with what’s on the screen for a truly immersive experience.

Read the latest edition of PCR’s monthly magazine below:

Like this content? Sign up for the free PCR Daily Digest email service to get the latest tech news straight to your inbox. You can also follow PCR on Twitter and Facebook.

Check Also

How Omnichannel Retail Provides a Total Commerce Solution

Although eCommerce is big business today, even the most advanced players in this industry know …