Go Instore has launched two new services to supplement and enhance its live video offering: Broadcast_LIVE and Appointments.
Broadcast_LIVE gives retailers the opportunity to embrace the power of live selling through a live video broadcast stream. The broadcasts, which can be hosted on both a brand’s website and social media channels, support product demonstrations and fully staged virtual product launches. It comes with an interactive Q&A feature that gives consumers the ability to engage directly with their favourite brands’ in-store experts.
ndre Hordagoda, Co-Founder & CEO of Go Instore said: “The Broadcast_LIVE tool allow
Appointments enables consumers to book two-way personalised video calls with in-store experts at a time of their convenience, ensuring retailers are always able to deliver a high-quality sales experience to their customers. Appointments can either be created and implemented by Go Instore from an end-to-end service or
Hordagoda added: “Personal shopping experiences are a really important sales channel for retailers. They empower consumers to make complex purchasing decisions that often involve higher value items and can create positive sentiment for brands from consumers. Appointments is a retail-first solution designed specifically to recreate these personal shopping experiences; 70% of calls made through Appointments end in a sale.”
“Video is the easy bit; many retailers have been experimenting with the likes of Zoom to little or no effect. We’ve been fine-
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