PCR FEBRUARY 2021 ISSUE OUT NOW!!!

Now that there is light at the end of the tunnel with the mass administration of the Covid-19 vaccination, the tech channel, like the rest of the nation is beginning to look ahead and plot the course of the next few months as we all anticipate the return to some sort of normalcy.

For the tech channel the continued commitment to building strong industry partnerships is key to this recovery and so in this issue in our virtual round table with Dave Stevinson, QBS Technology, David Tulip, Network Group & Technology To Go, Mike Buley, Exertis and Ben Allcock, TP-Link UK Ltd. we discuss forging strong vendor relationships, maximising business opportunities through industry partnerships and how to maintain the competitive edge in the current challenging business climate.

The shift towards a more digitised landscape continues for many, as more companies look to push business online. In our big interview we talk to Exertis’ Vish Chhatralia about the distributors latest digital strategy.

GEKKO’s, Daniel Todaro explores how brands can still engage the senses in a socially distanced world.

Torben Christiansen at EPOS speaks about what 2021 will sound like and some of the trends we can expect on the audio horizon in our audio tech spotlight.

Northamber’s, Tony Price tells us about the five pieces of technology that have shaped his personal and professional life in our Top 5 Tech feature.

Ben Fenster, of in-game advertising platform, Anzu.io talks about bringing brand advertising to in-gaming and e-sports in our content and user interaction interview.

Ericsson’s, Vidya Krishnan, tells us about how the company is adopting a learning strategy to support its focus on 5G, IoT, network security and autonomous networks.

We also round up some top distributor product picks from surveillance cameras to audio entertainment systems in this month’s sector guides.

Read the latest edition of PCR’s monthly magazine below:

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