Road House, a new commercial agency, in the esports industry, has been launched by former global ESL executive, Charlie Allen.
Founded back in late 2020, Road House consults with brands, agencies, rights holders, publishers, and tournament organisers from all over the sports, media & entertainment world.
As the Founder and Managing Director of Road House, Allen brings with him many years of global sponsorship, media, and business development experience from a career that includes working for many of the major agency networks, FOX Sports, and most recently ESL.
“Despite the challenges the industry has faced due to the pandemic, it is still a very promising time for esports right now. I’ve learned a great deal from working in this fascinating sector over the past few years and it felt like the right time to launch Road House,” said Charlie Allen.
“During my years at ESL, I spoke with many C-suite level executives from across many different sectors in the traditional marketing world, and what I discovered is that the broad, open ecosystem of esports can prove rather daunting to them. They really needed it explaining to them – like about how esports is consumed, who plays where, how many people are tuning in, and how can we positively engage with them?”, Allen continues.
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