Digital Wholesale Solutions partners with Inflexion in demerger

Digital Wholesale Solutions (DWS) is partnering with private equity firm Inflexion in a demerger in which DWS will be divorced from Daisy Group.

DWS’s CEO Terry O’Brien will remain in post, leading the business with the support of his existing management team. The business will continue to operate its current channel focused model.

O’Brien said: “The announcement is brilliant news for DWS, brilliant news for our vendors and most importantly brilliant news for our partners. From the get-go, it was clear that Inflexion shared our excitement about the UK channel community and the huge potential for growth as SME’s increase their investment in digital technology. I’m delighted that Inflexion is joining our team, where we are obsessed with building a great channel-only business, delivering great products and a great experience for partners through a great platform.”

Matt Riley, founder of Daisy Group and who will remain as Chairman of DWS said: “In a fast moving, dynamic, highly competitive market, with customers demanding more from their partners, we made a strategic decision to separate our direct and indirect businesses to provide better focus and agility. The change has re-ignited the growth in all our businesses and today’s announcement is the next step on that journey. I’m delighted to welcome Inflexion onboard, who from first introduction recognised not only the quality of the DWS business but also its huge potential to grow in really exciting market conditions.”

Simon Turner, Managing Partner of Inflexion, said: “The business Matthew and his team have built up is testament to what the hard work of an ambitious entrepreneur can achieve. DWS is exceptionally well placed to continue its organic and acquisition led growth as it builds its market position further. We look forward to partnering with Matthew, Terry and the whole DWS team as they continue on their impressive journey.”

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