Urb-it partners with Fluent Commerce

Urb-it is partnering with order management platform Fluent Commerce to improve the omni-channel experience for their customers.

Fluent Commerce’s technology will allow retailers to synchronise their inventory across distribution channels. Through this ability to fulfil from anywhere, retailers can not only increase sales, but also use their store networks as micro distribution hubs, to meet customer demand for a fast, convenient and sustainable same-day delivery service.

“With the development of online retail, we are now seeing increased consumer demand for convenient eco-friendly same-day delivery service,” said Rob Shaw at Fluent Commerce. “For high street retailers to compete they need to rival the speed and convenience of online shopping without compromising on convenience and sustainability. Our partnership with Urb-it will bring value to the retailer, enabling them to provide their customers with a fast, convenient, and sustainable ship from store solution.”

Kevin Kviblad, CEO of Urb-it said, “There has been a growing ‘ship from store’ trend amongst retailing giants such as Apple, H&M and Zara. The new partnership with Fluent Commerce aligns Urb-it with that trend, allowing us to drive business to each other and through each other, whilst working with some of the largest and most interesting brands in European retail. When merchants can synchronise their inventory across all sales channels, they can fulfil and return from anywhere, including stores. This enhanced utilisation of stores will allow retailers to get closer to end customers, allowing for a convenient same-day store to customer delivery service.”

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