The Remote Company has released a new service called MailerSend’s that helps businesses create and manage transactional email loads.
Transactional emails currently require a process of creating messages that involves time-consuming work for both developers and marketing teams. Every request and change from various teams must go through the development team, which causes bottlenecks and slower workflows. MailerSend intends to make transactional emails a team sport by empowering the non-technical team to contribute.
Transactional emails are the glue that holds the digital ecosystem together. They are the automated emails that are triggered by events or interactions within a service, website, or app. Transactional email examples include confirmations after paying a bill, resetting a password, or signing up for a new subscription, etc. They communicate mundane yet important information that people need when they make a transaction.
MailerSend will be a new kind of transactional email service that is designed with intuitive tools like a drag & drop editor so the entire team can create and send emails without coding.
Instead of developers doing all the implementation work, the product and marketing teams can now join in and create, as well as manage the emails themselves.
“The current software tools used for setting up transactional emails make the whole process quite burdensome. They usually require a workflow that goes through the technical teams for maintenance and managing changes.The development team spends their valuable time programming repetitive tasks that can be automated. We are happy to finally share MailerSend, a tool that will solve many issues related to transactional emails,” says Ignas Rubežius, CEO of The Remote Company. “The tool is flexible and designed with everyday users in mind. Now the whole team can join in, see the analytics, and optimise the process as needed.”
Whether sending a promotional email, a confirmation message, or even a password reset email, personalization of the content is what counts. Although the process of personalising emails can be tedious, it is a crucial step in connecting with customers. 71% of consumers claim a personalised experience would influence their decision to open and read brand emails while marketers report a 760% increase in email revenue from personalised campaigns.
The MailerSend service was designed with personalisation from day one. It has powerful tools such as custom fields and dynamic templates with content that changes automatically based on the recipient. The flexible sending infrastructure enables businesses to send a few emails or scale to a few million. MailerSend also includes a wide range of real-time, advanced analytics that shows the entire team what works and what needs optimising.
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