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OnBuy named UK’s ‘fastest-growing company’ by new SimilarWeb report

A new report by SimilarWeb has named online marketplace OnBuy as the ‘fastest-growing company in the UK’.

The report shows OnBuy as having seen over three million monthly visitors in April alone, ranking as the fastest-growing company in the UK when considering companies with more than 250,000 monthly visitors.

In addition, the site ranks fourth in terms of visitor volume growth, only beaten to the top three by online giants Etsy, Halfords and Apple. OnBuy is also the fastest-growing company in the marketplace category across all traffic levels.

The online marketplace, which launched in late 2016, doubled its workforce in April to more than 30 members of staff, which included the hire of a new head of marketing Josh Brooks and SEO manager Arvid Linde, bringing 30 years’ combined experience across global regions to OnBuy in preparation for its planned launch into 42 new countries this August.

In early May, OnBuy opened up a £3 million investment round following an average GMV valuation of £61.3 million for 2020. Last month, OnBuy chose to double its affiliate fees on all categories in response to Amazon cutting theirs, which it says has led to a 100% increase in publisher sign-ups.

“I am thrilled to see OnBuy exactly where it should be: ranked alongside some of the world’s biggest brands and getting the recognition it deserves. We have an enormous growth journey ahead of us and this is just the start of what we see as a rapid scale up, overseas and within the UK. We’ve worked tirelessly to build a sophisticated marketplace that serves both customers and sellers equally, and now we’re reaping the benefits of that hard work,” commented Cas Paton, founder and CEO of OnBuy.

“We’re proud to run a business that gives customers access to both big name brands and independent sellers at competitive prices, especially given the current reality. Our growth shows that both sellers and buyers are crying out for a different online marketplace experience, and we’re ready and excited to be able to give them that at OnBuy.com.”

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