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CMS to distribute GIGABYTE’s new AERO and AORUS laptops

CMS Distribution has announced a distribution partnership with Gigabyte. CMS will be supplying the new range of Gigabyte AERO notebooks targeted at content creation and premium performance users, and also offering the new range of AORUS notebooks targeted at gamers.

More consumers, and businesses are now demanding mobility, performance, premium design and build-quality, but in the past these users were almost “forced” to look within the gaming segment for products capable of delivering what they needed. Gigabyte says it was the first to identify this niche and so, brought the AERO to market. The first true performance notebook in a thin chassis with genuine “all day computing” capability. With a classic minimalist design, AERO has been praised and awarded over the last three years and continues to be a leading product in this new segment targeted at the “Content Creator” market.

Introducing features such as AMOLED screens and HDR screens, all of which are individually calibrated by Pantone X-rite equipment in the factory, Gigabyte is delivering a compelling alternative to tempt creators away from their regular brand.

For the ever popular and growing gaming segment, AORUS is now back after a year long gap of new products in the UK. The range will comprise of four chassis models, three of which will be equipped with a full mechanical keyboard – again, a leading-edge development from AORUS as these are housed in slim chassis.

CMS’s Jonpaul Warren commented: “We are excited to announce this partnership with Gigabyte on their Laptops. Gigabyte have an extensive range of premium quality products that will provide us a tremendous opportunity to engage across our customer base, with the Aorus products in gaming etail and independents and with our VAR’s on the Aero range into the content creative channels, the timing could not be better with the launch of the new 10th Generation Intel products along with NVIDIA RTX GPU’s.”

Gigabyte UK country manager Steve Clark added: “We want to work with partners who understand the market for a quality product, re-sellers who can add value and are looking to do more than simply shift boxes for small margins. Re-sellers of all sizes can benefit from the healthy margins on offer with these notebooks, for the majority of end users they represent a considered purchase and we want to work with partners that understand and deliver a quality sale. We have chosen to work with CMS as a distribution partner as we believe their focus and enthusiasm will help us achieve our goals.”

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