PNY launches new DDR4 offering tailored to retail, resellers and system integrators

PNY Technologies has announced a new approach for its DDR4 memory channel offering. The new series launch sees tailored servicing for retail, gaming and IT resellers, and system integrators alike to ensure they have the latest offering in their portfolio.

PNY says the latest improvement means the European manufacturer can “better provide the must have technology for multiple sectors with multiple purposes”. 

PNY has stepped up its systems and processes for categorisation and distribution management. It can now easily identify the needs of the customer and make the perfect match to the product required. Customers can quickly and efficiently get access to the essential products for their portfolios, be that memory modules, SSDs or GeForce technology.  

As the first brand to successfully sell DDR4 modules in retail, PNY says it understands the retail market and has the experience to be able to support and understand stock management issues that can lead to disappointed customers. With local stock sources, technical support and a dedicated sales team, PNY can offer a full range of components that can help end users boost their computing power and get the lowest latency possible.  

Elodie Arbey, product manager EMEA for PNY Gaming, said: “We’ve managed to be a leader in memory technology distribution because we are constantly listening to our customers and coming up with innovative solutions. In gaming for example, being able to offer the complete eco system of products means retailers can offer customers dedicated gaming kits, memory modules and heat spreaders to improve their overall gaming experience.” 

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