BenQ UK has recently announced the promotion of Carly Cheshire to its head of consumer, who previously headed up the B2C sales division.
Having worked in the IT channel for over 20 years, Cheshire is well known amongst her peers, having built solid business relationships during her time in the industry. In her six years at BenQ, she has grown and developed the B2C sales division, strengthening its positioning in the UK market. Cheshire will now oversee all activity on the consumer division, including sales, product management, marketing and PR.
“I’m very excited about the direction our consumer team is headed in this year. There have been some fantastic new appointments, which will reinforce our sales and marketing, as well as providing me with new opportunities to oversee the growth across our entire consumer portfolio,” commented Cheshire.
In addition to her promotion, Dave Shackleford, who joined BenQ UK 12 months ago, has been promoted to line of business manager for LCD & esports displays, providing him with sole focus on the monitor portfolio.
BenQ has also welcomed two new members to its B2C team. Damian Trendall joins as line of business manager for consumer projectors and Richard Mackey joins to lead the B2C marcom.
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