PCR Tech and IT retail, distribution and vendor news
VIP UK has been appointed as an Authorised Microsoft Distributor for COEM Products.
The distributor says the announcement is a direct result of the “immense growth, intense customer focus and longstanding close relationship cultivated between Microsoft and VIP UK”.
Coupled with VIP’s single-minded focus on the independent retail channel, the company believes that significant value can be added to end-user awareness and in-store engagement of Windows 10 software.
The award of ‘Authorised Distributor’ status allows the distributor to further extend its level of flexibility and increased focus to the Windows product range by providing tailored campaigns and a platform of support and value-added services to its vast reach of UK customers.
“It is fantastic that Microsoft have recognised the deep focus and customer centric approach that the VIP UK team brings to their eco system. We want to be the best Windows Software Distributor in the component and system building space,” commented Rich Marsden, managing director of VIP UK.
“This announcement further strengthens our position as the UK’s leading distributor for PC Components, the hard work starts now and we are excited to see how far we can develop this relationship within VIP.”
Anjana Srinivasan, sales director at Microsoft, added: “We’re very pleased to welcome VIP UK to our network of Microsoft Authorised Distribution partners here in the UK. The team at VIP UK has a wealth of expertise and experience in serving the System Builder Channel, and we believe the addition of Windows will complement their existing portfolio and enable mutual growth for both parties.
‘I wish VIP UK all the very best as an Authorised Distributor and look forward to working with them as we enter the next phase of our partnership.”
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