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Why you should consider adding gaming products to your portfolio

Jonpaul Warren, Product Sales Manager for PC Gaming and Components at distributor CMS Distribution, looks at the successful growth of the gaming industry and the opportunities that presents to the channel.

The gaming industry is a fast-paced business with an improving market cost. At the end of 2018, the market held a 3.2% YoY growth, according to gamesindustry.biz. By distributing leading gaming brands such as ZOTAC, CMS Distribution are making positive moves towards offering customers the gaming hardware needed to positively impact sales and improve end-users’ gaming experiences.

Boasting an impressive portfolio of graphics cards, motherboards, peripherals, RAM and monitors, CMS holds the opportunities needed for businesses to introduce the gaming industry into their own portfolio.

The successful growth of the gaming industry opens the question: Are businesses missing out on sales by not stocking gaming products, which cover all expertise levels? Businesses need to reflect the impressive year-on-year growth of the gaming industry if they want to expand their business into new avenues.

Power the demand

The PC gamer’s need for improved performance is the driving force behind the consumer PC revenue according to GfK. Despite a decline in purchases of desktop PCs by 14% and mobile PCs by 9%, the demand for components to upgrade performance has driven the market into a positive place.

“The consumers desire for performance has been a major factor for stabilising and growing the consumer PC turnover,” Pavlin Lazarov, GfK expert in the IT industry commented.

The need for peripherals is also increasing, with a prediction that this sector of the industry will continue to grow at a steady pace in the coming years, working in tandem with the increase of PC Gamers Worldwide. According to Statistica, there will be 1.4 billion PC gamers worldwide by 2021, a stark increase from 1.2 billion at the end of 2017.

The mini-PC innovation

There are many brands popping up on the gaming industry scene, its popularity drives the competitive nature in the market, any businesses decision to branch into gaming can feel like a risk, but finding the right brand minimises any possible loss.

ZOTAC understands the changing nature of the gaming industry and adopts innovative and pioneering gaming products to take advantage of these changes. The brand has come a long way from producing just graphics cards in 2006, now standing at the forefront with their mini-PC range.

The mini-PC is a portable way to game, design and work, offering desktop features on a much smaller platform. The mini- PC was first launched in 1960 by Digital Equipment Corp, but faced many problems and didn’t seem to hit off. Fast forward to 2019 and the mini PC is a sort after piece of technology for the business professional, the enthusiast gamer, the designer and many more.

ZOTAC’s diverse Series of Mini-PC brings innovation, superior graphics and sleek design to a market requiring such a product. The multiple chassis offer multiple solutions in partnership with AMD, Intel and NVIDIA, offering a mini-PC meeting a broad range of different needs.

ZOTAC are also proud of their manufacturing quality and offer customers 5-year warranty support on their products (subject to registration within 28 days of purchase).

It’s important for businesses to consider adding gaming to their portfolio. The impressive market growth and innovative ideas, driven by customer demand makes the industry a coveted sector. CMS Distribution can offer guidance, top industry knowledge and advice on products, helping you to improve your gaming portfolio.

PCR’s Top Women in Tech 2019: We’ll be highlighting 25 women that have made a positive impact in the industry over the past year, and we need YOU to submit yourself or your colleagues. Email laura.barnes@biz-media.co.uk now to find out how to submit your entry.

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