As part of the deal, CI Distribution will be supplying a vast range of Patriot and Viper Gaming products to its growing client base, including high-performance memory modules, flash memory, mobile accessories and gaming equipment.
“The UK PC Gaming market has seen expediential growth and shows no signs of slowing with eSports revenue predicted to hit $1.5 billion by 2020. Patriots heritage and product line up makes them a very exciting addition to the UK market,” said Jake Hand, Patriot UK sales manager.
“Just as exciting is our partnership with CI Distribution which will help us to increase our brand awareness within the reseller channel. In return Patriot will give CI Distribution and their resellers a compelling proposition to take to market. The CI Distribution team have a wealth of knowledge around the gaming sector, with their continued growth, proactive nature and solid finances it was an easy decision for us. Thanks to Jon Atherton the onboarding process was quick, negotiations swift and easy with shared goals aligned.”
Darren Perks, CI Distribution’s business manager, added: “We are pleased to be working with the UK Patriot team and start promoting the range to our database. Patriot sales have grown significantly over the past 12 months, and it is pleasing that CI Distribution has the opportunity to help the brand continue to grow. Customers will benefit from products of top quality that are well priced and have retail-friendly packaging.”
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