The distributor will now offer the entire range of MSI graphics cards, motherboards, peripherals, cases, displays and laptops.
Recognised as a major supporter of the esports and gaming community, MSI currently sponsors more than 20 professional esports teams worldwide and develops new products with input from the players themselves.
Target’s head of purchasing, Martyn Kirby, commented: “Esports and gaming products are no longer the preserve of those who invest heavily in it – the MSI range covers everyone from the casual gamer, to the hobbyist, right up to competition-standard and professional gamers, with prices and ranges to cater for all.
“Customers have been asking for MSI for ages and we’re delighted we can now bolster our growing gaming ranges with such a high-profile and well-respected brand. I’d urge resellers to come and see MSI themselves as they will be exhibiting and demonstrating products from across the range at the Target Open Day on 27th September.”
Rambo Chen, MSI’s product manager, added: “Target’s enthusiasm for the UK channel and it’s breadth of customers is a great opportunity for MSI to reach an even larger audience. We’re looking forward to working with Target and their customer base of independent resellers, system integrators and gaming specialists who will benefit from MSI’s growing range, competitive pricing and class-leading technologies.
“We’re certainly looking forward to meeting them and discussing MSI with them at the Open Day, where we’ll also be hosting a presentation covering the latest and bestselling MSI lines.”
The MSI range will also be included in Target’s PC builders, which resellers can use to configure bespoke builds for their customers.
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