DMSL gives resellers more wireless sales options with Smarter WiFi partnership

Specialist broadband and voice services distributor DMSL has teamed up with Smarter WiFi to offer resellers a simple guest WiFi package for smaller business customers.

The Smarter WiFi package provides the end-user customer with everything they need to provide WiFi for visitors. It includes a Mini Smart router, which the host business simply attaches to their existing broadband router. The guest WiFi network can be given with a name that will be instantly recognisable to guests, who, after providing some basic details can get online without having to provide a username or password.

The package also provides a branded landing/log-in screen, which is designed to work on mobiles as well as tablets and laptops and can be customised with the host’s logo, choice of background, and additional messages, text and images.

It also captures essential information, such as the visitor’s name and email, which can subsequently be used for marketing purposes. Guests can also log on with their social media profile, making it really easy for anyone to connect to the WiFi and for their information to be captured.

The page includes a notification informing users that they are agreeing to sign-up to an email list, ensuring compliance with GDPR.

“The Smarter WiFi package is exactly what smaller businesses that have a stream of guest moving through all the time need,” commented John Carter (pictured), managing director of DMSL.

“For dentists, physiotherapists, hairdressers and barbers, nail bars, tattoo artists, small gyms and many other businesses, it’s ideal as it gives people quick and easy access and also captures their details, so the business can build a proper marketing database, which they’d otherwise find it difficult to compile. It’s an ingenious solution that benefits everyone.”

Resellers benefit from getting an immediate commission payment on the sale and regular monthly subscription. Packages start from £25 per month.

The Smarter WiFi solution will also present resellers with a good way to promote broadband upgrades to their SMB customers. With BT G-Fast and FTTC services now available in most urban areas and fibre being rolled out all over the UK, there are good opportunities to move customers up to the next level of connection.

“BT Superfast and Ultrafast services are now available in most towns and cities and businesses that are going to offer guest WiFi need to make sure they have adequate bandwidth to give all their customers a good, fast and reliable connection. DMSL can help resellers identify which services are available to any of their customers – and manage the upgrade process. We make it simple for them to help their SMB customers,” added Carter.

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