Gekko Field Marketing’s Dan Todaro looks at how 5G will enhance the possibilities for connected devices in, and outside, the home.
Over the last few years, smart home technology has revolutionised the way we live at home and according to PWC’s white paper, ‘Connected Home 2.0’, £10.8bn will be spent on smart home devices in the UK in 2019. But
despite this, a recent survey we carried out into the connected home highlighted consumer frustration with smart home technology, with consumers citing that they can’t get their smart home technology to connect to each device and talk to each other, they have no idea how it all works, they are worried about security and there’s little perceived benefit or value.
Whilst this may sound negative, this presents a huge opportunity for 5G to boost further device adoption and showcase the future possibilities in the home.
There’s been a lot of hype around 5G – from downloading a full HD movie in under five seconds to making fully automated vehicles a reality – but I believe 5G will be a transformative technology for the home, as it’s spearheading a multi-dimensional world connecting devices, brands and people in real time with its fast bandwidth and reduced latency. Take a look round your home, count up the numerous devices that rely on a strong wireless connection to stream, to work, to secure, to survive – tablets, mobiles, TVs, voice assistants, PCs, thermostats, lightbulbs, alarms, cameras, and gaming right through to connected appliances. Without a good connection, they can all come to a grinding halt.
Stadia by Google is an example of where 5G and gaming complement each other. No downloads, no patches and no console makes this the cloud gamers dream, and Google is delivering this incredible service without compromising on graphics quality. With 2.3bn active gamers globally and 46% of those (1.1bn) spending, the financial impact to the establishment is significant. Stadia will be a tough act to follow, with sharing options via YouTube, which has 63m daily viewers worldwide, Google Assistant built in, 4K resolution games at 60 frames per second with HDR (High Dynamic Range), and a plan to support 8K resolution in the future. Now with Stadia, the internet – accessed increasingly via 5G – will be your store, with the network and data centre as your platform.
The innovation that is 5G will provide an alternative to fixed wireless internet making things connect quickly, faster, nicely and simply. From rural areas where broadband speeds are poor to urban areas where speeds can suffer from congestion, 5G will enhance the possibilities for entire communities and not only the smart home.
This will pave the way for 5G enabled fully integrated living spaces that adjust to the needs of each member of the family, changing the way people entertain, consume media, use their utilities, communicate and cook. Virtual assistants like Alexa and Google Home are only the start and we’ve seen just a fraction of what personal assistants are capable of. Google announced at CES earlier this year that it wants to make its assistant the focal point of a consumer’s life; in the home, in the car and on mobile devices. 5G will be that enabler.
“One of the most interesting effects will be the societal impact 5G will have for our ageing population”
Layer on top of this the possibilities of 5G enabled in-home augmented and virtual reality for cooking. Imagine at the touch of a button, Delia or Jamie standing next to you showing you how to cook one of their recipes. Sit down with your friends and family to watch a tennis match and image real time sports data appearing over tennis players as they hit the ball. 5G will make smart homes even smarter by unshackling developers from the speed restrictions and other issues that exist with today’s solutions where devices rely on Wi-Fi networks or Bluetooth connections.
For those who feel security could be an issue, the good news is that mobile operators are ensuring security is built into the fabric of their 5G networks and there’s no reason for 5G networks to be any less secure to use than 4G. When connecting a device to a 5G network the same protocols you’d apply to security software, passwords etc. should be applied as normal, however it is worth noting that all data sent over 5G is encrypted and 5G devices will offer increasingly advanced security options. Interestingly, according to research from Ericsson, 29% of people would like DNA authentication to be a biometric security option.
The reality is that 5G can provide a more consistent approach, making things easier to setup and thus encouraging product development through to subsequent consumer adoption and increased usage of the vastly developed Internet of Things. With inbuilt future proofing, one of the most interesting effects will be the societal impact 5G will have for our ageing population, assisting those who are fit but may be less able to manage themselves. This may blur the lines between hospital and home. For many, it’s more effective to manage the healthcare of patients who require the most resources from home rather than via our currently overloaded NHS. In addition, its adoption can reduce loneliness and speed of response in the event of an emergency.
We’ve already seen how sensor operated smart home tech can alert families to movement, so they know their elder relatives are up and about in the house and not lying there injured. There are also remote surgeries where doctors see patients by video call, however buffering is often an issue in remote locations, which makes the service more difficult for vulnerable people to use. The implementation of 5G will take this to a whole new level; real-time remote monitoring of medication usage; food intake levels and exercise; connecting the vulnerable to seamlessly operated telehealth services and tracking indicators from sleep to blood pressure and insulin levels.
It can help power personalised, preventative and smarter care capabilities and elevate connected medicine to an unprecedented level, helping elderly people live fulfilling and productive lives on their terms. This is exciting times for a growing societal issue here in the UK but let’s not underestimate the understanding we need of the health ecosystem and what it will take to implement the systems to connect to these technologies.
The opportunities 5G technology offers all generations extends beyond the home and to the streets through autonomous vehicles, traffic management and the smart monitoring of the environment around you, telling you in real-time, for example, where best to avoid pollution on your daily run. Moreover, everything you would currently expect to be able to access or control in the home will be available to you wherever you are, without any comprises imposed on you by being away from regular Wi-Fi based connectivity.
Ericsson forecasts that by 2024, 5G subscriptions will reach 1.9bn, and that coverage could blanket up to 65% of the world’s population.
The UK’s largest network operator, EE, was the first to launch 5G in the UK on 30th May, 2019, beaten by the Swiss who launched in April. Service started in London, Cardiff, Edinburgh, Belfast, Birmingham, and Manchester, with several other cities joining before 2020. Vodafone also launched on 3rd July 2019 in seven cities with 12 other cities to be included before 2020. Three will join the 5G race in August in London. A total of 25 other locations will get 5G in the UK via Three before 2020. Lastly O2, with no published launch date, announced its plans to roll out its 5G network in 2019 in Cardiff, London, Belfast, and Edinburgh to start, with more areas getting 5G in 2020.
Whilst the UK is already partially 5G enabled, devices are limited and we’re not that far ahead of the vast majority of developed nations whom all plan to launch in 2019/2020 such as Germany, Italy and Norway all behind Vodafone Spain who are ahead of all EU nations having launched on 15th June in 15 cities.
Read the latest edition of PCR’s monthly magazine below: