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Westcoast to distribute ALOGIC’s True Connectivity consumer products

Westcoast is embarking on a new relationship with IT peripherals, consumer electronics and mobility product manufacturer ALOGIC.

The Australian tech brand has been trading for over 10 years in Australia and New Zealand. Set up to “move progressively beyond traditional IT distribution”, Westcoast distributes some of the best-known global IT brands to resellers, retailers and other organisations in the UK, the Republic of Ireland and mainland Europe.

The new relationship means Westcoast will supply ALOGIC’s True Connectivity solutions while offering its ever-growing customer base high service levels, expert training and market support.

ALOGIC’s international sales director Ritesh Kumar commented: “We’re delighted to partner with Westcoast because it enables us to further our reach across Europe, as part of our global roll-out. Westcoast is known for its pursuit of excellence when it comes to serving customers, and this relationship will further cement our vision to deliver products that help make users’ lives more efficient.” 

Ashley Watts, accessories commercial director at Westcoast, added: “ALOGIC pioneer the market with smart and simple products that just work. As we move beyond traditional IT distribution, we’re very much looking forward to offering our customers innovative solutions that help to realize the true potential of technology,”

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