Desktop monitor sales grow thanks to popularity of larger screens

Desktop monitor sales in West Europe (WE) continued to grow in early Q2 2019 with 12% year-on-year growth after an already strong first quarter, reports CONTEXT.

Larger monitors, with screens above 30-inch, made a significant contribution, according to the technology market intelligence company’s data.

In the first two months of the second quarter (April and May), combined sales of business- and consumer-targeted monitors were up by 9% year-on-year and sales of large monitors (> 30″) grew by 57%.

In Q1, the business segment was stronger but, in early Q2, WE distributors saw a 12% increase in unit sales and revenues from consumer monitors, while sales of business monitors increased more slowly, by only 7% year-on-year. However, thanks to increased sales of large and premium models, the revenues generated grew more quickly and were up by 12% year-on-year.

Amongst consumers, 31.5″ models dominate and sales continue to grow due to their relatively affordable price (€240). However, WE distributors are seeing increasing interest in 43″ and even 49″ consumer models, particularly in the retail and SMB channels, as these have lower prices than their business equivalents.

“Sales of larger monitors are expected to continue to grow in the coming quarters fuelled not only by the overall trend towards larger screen real estate and the needs of gamers and creative professionals, but also by launches of new models”, said Dominika Koncewicz, senior analyst for displays at CONTEXT.

“The fact that Apple now offers its own 32″ model – its first for three years – highlights the growth of the monitor market and demonstrates that it has further revenue potential.”

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