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In My Team: Agent42

London-based marketing agency Agent42 reveals how it stands out from the crowd with a flexible and trustworthy approach to its staff as well as its clients.

Who makes up the Agent42 team?

From the core team based in the UK, Linda Hassall and Lauren Tauben are the company directors. Linda has over 20 years’ experience in the UK tech and gaming industry and has a strong vision on what success looks like delivering rich marketing campaigns for commercial success.

Lauren brings TTL agency experience, producing global marketing campaigns for big brand clients with a commitment on delivering on client briefs with passion, creativity and strong ROI.

Senior supports for PR and marketing are Karen Cheslett and Sonika Sharma. Karen has a gaming and tech background and comes with a positive and dynamic approach to all campaigns. Sonika has recently joined the team from PR B2B in the UK and India.

The core team also includes two creative directors, a digital director, designers and two senior executives. The beauty of Agent42 is that as well as the core team it also has a network of well-established retained partners.

The team is often scaled up and down dependant on projects and requirements. From 10 in the core team to 20 or more – workload depending. Between our retained talent and the core team, we have over 100 years of marketing experience.

What services do you offer?

At Agent42, our services include PR and influencers, creative and branding, events and experiential, digital and social media, film creation and staffing. With most clients, once we start working with them in one area we soon find that they will recruit our expertise across a number of other disciplines.

What projects are the team currently working on?

Agent42 are continuing to work with our long-established clients driving the business forward in the UK retail sector and continuing to expand into EMEA. We have retained our accredited status as an approved agency for the Dixons Carphone Warehouse Group and are looking forward to working with some great brands to create stand-out and excitement in-stores.

We are currently producing a film for Herbalife, working with Acer as their retained PR and influencer agency and running many other big brand events and developing TTL creative campaigns.

What makes Agent42 stand out from the rest?

Since its inception in 2012, Agent42 does things differently. The company operates a truly flexible, office-free working model, which empowers staff to work in a way that’s best for them.

From private members’ clubs and collaborative meeting spaces, networking opportunities and creative inspiration inject a unique dimension into Agent42’s work and company culture.

Cloud-based servers, the latest mobile technology and integrated IT ensure that staff can be their most productive and connected no matter where they are physically. Trust is the foundation of our business; internally and with our clients.

And finally, who in the team makes the best cuppa?

Probably have to say the baristas at Soho House in London! Due to the virtual working model of our business we get to experience some great cafes and bars.

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