Endpoint cybersecurity software solutions provider Becrypt has announced its new single-tier channel strategy for its Disk Protect family of products.
Becrypt currently has a single-tier approach in place to sell its security-focused operating system, Paradox, and this has proved highly successful, therefore it will now mirror this strategy for its more mature full-disk encryption software products. Not only will this bring consistency across its two product sets, but it will make it easier for resellers and partners to sell both product families.
Becrypt says it is keen to extend its support to the channel, and by taking a direct approach, this will help to “develop even closer relationships with channel partners, to understand their requirements, feedback and pain points, while also delivering a more streamlined service”.
Bernard Parsons, CEO of Becrypt, commented: “We are simplifying our route to channel and our engagement into the customer with our Disk Protect Product Suite, which is a more mature market. We are looking to solidify our relationship with existing partners and identify new partners that are keen to sell both our security-focused operating system and our encryption software.
“We want to build and invest in a small group of partners who have the capability to adapt to market changes and distribute all our products, not just one. Also, as we change and move more towards a SaaS model, we need partners who can support this.”
Becrypt has increased its internal resources in order to build strong ties with its partner community. Bernard Parsons added: “We want to get close to and be accountable for our partner community and we’ve seen success off the back of our single-tier approach with Paradox and we want to replicate this with our encryption products and only run one channel go-to-market, which will avoid any confusion with our partners. This is in no way a reflection on our distribution partners who we have been very happy with, just a simplification of our route to market.”