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ADATA signs new distribution deal with VIP UK

VIP UK has welcomed ADATA back to its family as the brand signs a new distribution agreement with the distributor.

The ADATA brand has seen significant growth over the last five years and this move enables VIP customers to offer its range of SSD, DRAM and SO-DIMM solutions, which are available at all price points from value to the XPG gaming range.

SSD has experienced substantial growth and is the default commodity for system integrators and consumer upgrades. ADATA drives feature technologies such as 3D NAND and are more durable and feature higher capacities, making them ideal for upgrading.

Dave Evans, product manager at VIP UK, commented: “It’s great to have ADATA back at VIP UK as it’s essential to have a NAND vendor partnership. ADATA are an established brand and with the SSD and DRAM markets booming, it’s a great time to bring them on board.”

Dave Wright, regional sales manager at ADATA, added: “I’m excited to leverage VIP UK’s channel expertise and work with them as an official partner. We have ambitious UK growth plans and VIP match our ambition. I am very much looking forward to joining forces with them.”

ADATA NAND memory is available from VIP UK now.

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