Business-targeted monitors up 19% in January

Throughout January 2019, sales of business-targeted monitors grew by 19% year-on-year, reveals new data from CONTEXT.

The report indicates that Increased specifications and lower average selling prices (ASP) boosted demand.

Consumer-targeted monitors also saw a boost throughout the same period, with unit sales growing by 9%.

“For most vendors, 2018 was a very successful year in terms of desktop monitor sales. As 2019 begins, distributors are seeing consistent growth in demand and, despite the focus on high-spec consumer and gaming monitors, business models continue to generate more revenue (61% in January 2019) as their declining average selling price (ASP) boosts demand,” said CONTEXT.

In the first month of this year there were notable increases in sales to small and medium businesses and the business etail channel, both of which grew by over 25% year-on-year driven by sales of cheaper (€100–€150) 24" models.

After a weak December, sales to corporate resellers also increased in January – but only by 8%, increasing revenues 10% year-on-year. In this segment also, sales are driven by low-end monitors costing less than €150: for instance, Philips saw growth of over 120% in year-on-year sales of its cheaper 23" models.

“As the year progresses, revenues from desktop monitors are expected to continue to benefit from the PC refreshes that are accompanying the ongoing transition to Windows 10,” said Dominika Koncewicz, Senior Analyst for Displays at CONTEXT.

“The growing need for efficient use of space will also accelerate monitor sales, particularly the adoption of models with USB type C.”

In January 2019, such business-targeted monitors were responsible for almost 14% of revenues in Western European distribution, and their sales increased by over 300% year-on-year in January, with corporate resellers driving this growth.

“Revenues are also likely to grow as vendors continue to compete by offering businesses more affordable models while looking for their own high-margin niche – be that curved or touchscreen monitors, or those aimed at supporting graphics or medical applications,” added Koncewic.

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