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Amazon secures London location for cashless Go store

Amazon has reportedly secured a location for the first non-US Amazon Go store.

According to The Grocer, the online tech giant has secured a spot in London, but it is currently unclear how many sites have been secured and the exact locations.

In December, PCR reported that a site near Oxford Circus could be the first in the UK to house a cashier-free Amazon Go store, with Amazon is looking for a space between 3,000 and 5,000 square feet in size.

Promising a stress-free shopping experience, Amazon Go stores have “no lines and no checkout”, instead customers use the Amazon Go app on their phone. The ceiling of the store has multiple cameras and store shelves have weight sensors, so when a customer takes an item off the shelf, it will be added to the person’s virtual cart. If a customer places an item back on the shelf, it is "taken out" of the virtual cart.

The card attached to their account is automatically billed when they leave the store, and the Amazon Go app also allows customers to add spouses and even their children to their account so anything taken from the store can be charged to the right account.

Amazon opened its first Go store in Seattle in January. Since then, an additional two stores have opened up in Seattle, three have popped up in Chicago and one has opened in San Francisco.

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