Sony launches wena watch in the UK

Sony has launched its wena smartwatch range in the UK.

wena stands for “Wear Electronics Naturally”. The interchangeable nature of the watch allows the technology to be isolated to the clasp of the strap, rather than being linked to the face.

The design allows the wearer to choose any watch face, and promise to “make everyday activities easier to do”. For example, when making payments with the watch, there is no need for the wearer to twist their wrist to tap the face onto the terminal.

The smart watch strap also provides wearers with phone notifications including calls, mail and app notifications with a one or two-line display. What’s more, notifications can be customised using the 7-coloured LED lighting and vibration, giving the wearer greater control of how the watch communicates with them.

For fitness tracking, the strap can log steps and calories burnt, whilst the wena wrist active version also comes complete with GPS tracking and heart-rate sensors to provide calories burnt and distance travelled.

The strap is available in two styles, metal and silicone. The metal strap, known as the wena wrist pro, has been created with the traditional watch-wearer in mind. Available in both silver and black, the 20mm band – with 18, 20 and 22mm lug attachment options included – is designed to complement the most classic of watch faces.

The silicone strap – the wena wrist active – has been designed for sport and is flexible and comfortable when working out. With a band width of 20mm, the strap comes with 18, 20 and 22 mm lugs to match most watch faces and features a “quick release system” to remove the head during intense workouts or for comfort while sleeping.

The wena watch has been created by a new business creation programme within Sony, known as the Seed Acceleration Program (SAP). Launched in April 2014, the scheme encourages innovation and provides the opportunity for its employees to propose and create new ideas. The scheme also supports business operations after the new idea becomes commercialised.

The Sony wena watch range is available to pre-order in the UK now. The active strap is priced at £349 and the pro strap is priced at £399, faces vary from £100 to £400.

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