CONTEXT urges the channel to ensure it has contingency plans in the event of no-deal Brexit

A new report from CONTEXT report has revealed the biggest issues and trends facing EMEA tech companies in 2019.

After a strong 12 months, experts are predicting continued channel growth for 2019, with digital transformation and the Fourth Industrial Revolution driving new opportunities, although “macroeconomic headwinds including Brexit will inevitably have an impact”, stated the IT market intelligence company.

The report – Technology and Channel Predictions 2019 – brings together insight from channel business leaders and CONTEXT experts. It found that the past 12 months saw year-on-year growth of 6.7% in distribution, accelerating quarter-on-quarter to reach 9.1% in Q4 2018. However, the report warns that growth will start to slow in Q2 2019 and will achieve 3-6% YOY growth thanks to OECD forecasts of reduced demand in EU economies and the impact of Brexit.

CONTEXT said it is urging channel players to ensure they have contingency plans and adequate stock in place in the event of a no-deal Brexit, and that they budget to cover any temporary downturns in revenues caused by social upheaval like the French gilets jaunes protests.

“Although many distributors have been able to focus on organic growth during 2018, market consolidation is happening and could increase in 2019, driven in part by price pressure from etailers,” said CONTEXT.

However, the agency says digital transformation offers “a great opportunity for the channel to drive growth and differentiation this year”. Those that succeed will meet growing demand for secure solutions, hybrid cloud, and hyper-converged infrastructure whilst evolving their own value propositions to align with new consumption models.

According to the report, the Fourth Industrial Revolution will also bring continued growth opportunities in areas such as AI, IoT, 3D printing and autonomous vehicles (e-mobility).

Italy grew more than any other European region in 2018 and it is hoped that its performance will be similar this year. Germany closed 2018 with a solid +3.8% panel revenue growth and we expect IT distribution to grow by the same amount in 2019. However, although the UK recorded an impressive 8.7% year-on-year growth last year, CONTEXT said Brexit could reduce that figure for 2019.

“Brexit is making any accurate predictions about UK performance extremely difficult, although all European markets are likely to continue with positive channel growth this year, even if some — like France, Spain and the UK — don’t quite match their strong 2018 numbers,” said Nick Westcott, UK & Ireland country manager at CONTEXT.

“However, for those distributors ambitious and agile enough to support their partners’ and customers’ digital transformation requirements, there are gains to be made in cloud, hyper-convergence, cybersecurity and solutions that deliver on the promise of the Fourth Industrial Revolution.”

Like this content? Sign up for the free PCR Daily Digest email service to get the latest tech news straight to your inbox. You can also follow PCR on Twitter and Facebook.

The PCR Awards 2019 take place on 6th March at The Brewery, London. Buy your tickets here.

Check Also

Order Management 101: Two strategies to optimise retail fulfilment

Rob Shaw, SVP Global Sales at Fluent Commerce, explores the benefits of drop shipping and …