AO founder John Roberts resumes CEO role as Steve Caunce steps down

John Roberts, founder of online retailing group AO World, is set to resume the role of CEO after Steve Caunce steps down with immediate effect.

According to Retail Gazette, Caunce will remain involved as a part-time adviser to the board and Roberts. He was appointed CEO two years ago, taking over from Roberts at the time.

“Steve has played a vital part in AO’s development and in the last two years has created the foundations for our future success,” Roberts said. “I look forward to continuing to work with him, as I have over the last 13 years.

“I am fully committed to the business and the execution of our focused strategy and can’t wait to get stuck in again as CEO.”

Back in November 2018, AO acquired Mobile Phones Direct (MPD) for £32.5 million.

The online-only retailer of mobile phones in the UK operates through two brands, Mobile Phones Direct and Smart Phone Company.

The business said the acquisition is a “significant step in AO’s strategy of developing existing categories and services, and adding new complementary categories to its offering for the benefit of customers”. It also provides access to a large market which is adjacent to AO’s current electricals offering.

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