In My Team: Ortial Technologies

Memory solution provider Ortial Technologies outlines its biggest successes of the year and reveals what trends the company expects to see in the storage market in 2019.

Who makes up the Ortial Technologies team?

We are a small multi-disciplined team, headed up by Simon Atkinson. Simon is an IT and storage veteran with over 20 years of experience within the channel, in which time he has developed new brands.

At Ortial we have dedicated department heads. For the sales team that’s John-Paul Williams, in product management that’s Mark McCarter, for purchasing and warehouse we have James Carass, and finally, the graphic design and marketing department is headed up by Sophie Phillips.

Utilising our multi-skilled team allows Ortial to run lean and keep our prices competitive.

What have been some of the company’s biggest successes of 2018?

First up was hitting our seven-figure revenue target. We also won the Storage Awards Marketing Team of the Year. As well as this, 2018 has seen us launch new SSD and M.2 product ranges.

What is Ortial’s main ethos?

Quality of product is at the heart of everything we do, and we aim to compete with the established brands on quality.

At Ortial we look to win more business by helping our partners increase their margins and competitiveness, versus the incumbent brands, with our lower cost products but with higher value features, such as longer warranty terms and local end-user support.

What predictions do you have for the storage market in 2019?

We expect to see continued growth coming from the data centre sector as well as performance SSD driving the PC gaming market for larger capacities and faster speeds.

And finally, who is mostly likely to sing karaoke at the Christmas party?

James Carass, our purchasing manager. And he will probably be belting out “YMCA”.

Tel: +44 (0) 330 1243777

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