Black Friday is finally upon us, and the latest stats reveal that a whopping 72% MORE retailers in the UK are taking part this year.
The report from retail sales aggregator LovetheSales.com shows that more stores than ever before are taking part in Black Friday, with retailers that have previously avoided the sales event – for example ASDA and Homebase – now participating or returning.
The report shows that retailers have added over 130,000 products to their Black Friday sales, overnight.
There are currently 26% more Black Friday deals on offer than last year, and 51% of all retail products are currently discounted.
LovetheSales.com expects 82% of all products to drop in price over the Black Friday weekend, and revealed that this year’s deals are better than in previous years. The average Black Friday discount in 2016 was 30% off, in 2017 it was 33% off, now, the average discount is 37% off.
"2018 has seen one of the toughest years for retailers for a long time. Uncertainty around Brexit and reduced spending confidence from consumers have been significant issues," said LovetheSales.com founder and retail analyst Stuart McClure.
"Black Friday offers an opportune time for stores to try and claw back some of the transactions they have missed out on.
"Retailers who are known for eschewing the Black Friday furore are returning to it in 2018. This is testament to the fact that it’s been a tough year, and that many need the seasonal boost to their sales."
PCR Awards Black Friday Sale
PCR has even got in on the action with our own special Black Friday and Cyber Monday deals on tickets and tablets for the 2019 PCR Awards.
From now until 6pm on Cyber Monday (26th November) you can save over £300 on a table and nearly £40 on an individual ticket.
For any book enquiries contact Kate Smith, Events Customer Relations Executive, on +44 (0)20 7042 4222 or at firstname.lastname@example.org.