Tech Data enhances Channel Academy sales training platform

Tech Data has announced a major new release of its Channel Academy sales training platform.

The refreshed Channel Academy provides Tech Data’s customers with a free and easily accessible online learning platform, including an extensive range of interactive e-learning modules, sales enablement tools and bite-sized training modules from leading vendors including HPE, Aruba, Microsoft, Veritas and Intel – with additional vendors being added every month.

The refreshed portal offers a more intuitive experience for users with new tools and processes that can be used to drive improved lead generation and more profitable opportunities. Other resources enable resellers to accurately track usage and skills development, as well as measure productivity improvements, return on investment and cost savings.

A streamlined registration process makes it simple for registered customers to access and use the platform, while new gamification features give customers more tools to encourage participation and competition between team members.

“Tech Data has set a goal of making the Channel Academy the one-stop platform for IT sales training, and we are very excited about this major update,” said Stephen Ennis, director, Tech Data Academy, Europe.

“We have retained the best features of the original platform, and we have added new functionality and enhanced usability with the aim of making the Tech Data Channel Academy the one-stop platform for IT training. It is now even more appealing to customers who are looking to enhance and update the skills of their sales teams.”

Anjali Saraswathyamma, manager, Training and Education, Europe, at Tech Data, added: “We are now in a new era in which hybrid infrastructures and subscription-based services are becoming critical to all of our customers’ businesses.

“That requires a different approach to selling and – just as Tech Data is making itself the trusted advisor on all key and next-generation technologies, such as cloud solutions, hybrid and converged infrastructures, edge computing, IoT and analytics.”

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