PCR Tech and IT retail, distribution and vendor news
Exertis has announced a new distribution agreement with GB Eye, a leading supplier of licensed products including posters, gifting and a wide range of merchandise.
The company provides thousands of licensed products working in partnership with some of the world’s biggest brands in gaming, music, TV, film and sport, ranging from DC Comics and Peaky Blinders to Harry Potter, Fallout and Assassins Creed.
“We are delighted to be working with GB Eye, unquestionably a leader in its field and renown for delivering imaginative and attractive products that maximise the full potential of the licensed brand,” said Matt Finn, Exertis, account director.
“This is a great opportunity for our retailers to add incremental margin to their sale of gaming and other products by adding posters, prints and associated merchandise. We also have the opportunity to provide bespoke loot boxes for retailers which are becoming increasingly popular, offering exclusivity for the store and intrigue for the consumer.”
Exertis will offer the full range of GB Eye products that also include badges, framed products, lanyards, bottle openers, keyrings, glassware, and a range of mugs including 3D and heat change.
Ben Woodman at GB Eye commented: “We are pleased to be working with Exertis, a distributor that shares the same values of providing high standards of service and innovation.
“We work very closely with our licensors to ensure we produce creative images true to the essence and ethos of their brand. Our products provide additional value and opportunity which we can fully exploit by building a mutually beneficial relationship with Exertis.”
Like this content? Then sign up for the free PCR Daily Digest email service to get the latest tech news straight to your inbox. You can also follow PCR on Twitter and Facebook.
