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Exertis has added Norton Security products to its Exertis Digital Stock Room (EDSR).
The Exertis Ztorm EDSR has seen significant growth in both sales from its digital catalogue and the number of retailers using the service.
“Online and digital sales are an essential part of any retail strategy and are now accounting for a growing proportion of all software sales,” said Alex Croft, Exertis sales and commercial director.
“EDSR enables retailers to avoid the risks of financial exposure that can come with holding physical stock whilst allowing them to offer instant access to a wide range of titles from leading content providers from both the gaming and business world. Norton Security is a great addition to this offer.”
Norton joins the likes of Take Two, Ubisoft, Bethesda, EA, Microsoft and Symantec.
Retailers that add the Norton Security products to their range will be provided with a counter display unit and tailored point of sale kit free of charge to promote the products in store in addition to online digital marketing content.
With many years of experience working with leading software publishers in the gaming industry, Exertis Ztorm says adding commercial titles is a “natural extension” to provide retailers with complementary titles that consumers demand.
Providing retailers with low cost, efficient and reliable solutions for online and instore, the EDSR catalogue can be plugged into existing websites, complete with all relevant content information.
900 retailers have been set up to use EDSR so far and smaller independent stores yet to create an e-commerce presence can make use of “redemption” sites provided by Exertis Ztorm where customers purchase keys to unlock and download titles.
Alternatively, retailers can provide an online service in-store where customers can use kiosks to browse items and then go to the till to make a payment or from a web interface used by the cashier to issue download codes. In either case the code can be printed as a separate receipt or included on a receipt containing other purchases.
